Beyond the Palms

Beyond the palm trees and the theme parks stretch thousands of years of history, monumental and inspiring works of art, and a natural landscape so surprising, you’ll wonder how you never knew it was there.

What Makes Us Memorable

Our guide to what’s undiscovered in Florida dives into amazing Florida wonders such as dense forests, crystal springs, and the country’s oldest settlements.

Florida is one of a kind in ways that even residents aren’t aware of. Discover what makes a vacation truly memorable. Everything you didn’t know you needed is here in Florida.